No Winter Island (NOWI), more than a collection, is a state of mind. No one who has lived in Cuba can let go of the perpetual summer, the contagious music and the mojitos.
Behind the blue and the heavenly landscape, there is a spirit of resistance and sustainability, as a result of sixty years of isolation. Recycling, transforming and innovating with few resources more than a condition, has been a way of life.
Therefore, it is not surprising that sustainable fashion has been made from Cuba for many years, and not as a trend of the 21st century. Clandestina, the island's first independent and sustainable fashion brand, has taken it on with determination, and as a way of expressing itself, because that's how fashion is too.
Reaching out to the global community has never been as challenging as it is engaging. It wasn't just about showing Cuban culture with a homemade design. Clandestina, and NOWI specifically, are part of that, a lifestyle that connects people.
Here we are all creative, fashionistas by tradition, and humorists by conviction. Who knows a Cuban who doesn’t laugh at his own problems? With all that energy we reached New York, expanding the alliance with the American brand The Canvas, a reference within the field of sustainable fashion in the United States.
When we arrived, we found a Cuban mother and her daughters, the photographer, the architect and the writer who emigrated, but who have not been able to get rid of the "asere ya" or "the drama is over". Phrases that if you arrive in Havana, you will not only hear over and over again, you will also see them stamped on Clandestina T-shirts.
No Winter Island, the collection we are talking about in this post, was presented on The Canvas, powered by Querencia Studio, for the first time in March 2021. Related to climate change and the perpetual state of the Caribbean summer, the collection brings people closer to the global community, to Cuban culture through two visually different designs conceived for this selection.
The products in the collection are made from 100% recycled cotton. To do this, Clandestina joined forces with Giotex, one of the most important companies in America in the production of sustainable textiles, which has worked with fashion brands such as Patagonia, due to its chemical-free processes and low environmental impact. Giotex's COTTON 100 R T-shirt is obtained through the processing of textile waste generated on the cutting tables, transformed into premium manufactured pieces.
Those were the first steps of expansion, which enhanced the alliance with the American brand The Canvas, a reference in the field of sustainable fashion in the United States. Since September 12th, 2019, Clandestina expanded globally through a partnership agreement with The Canvas powered by Querencia Studio, with the opening of a permanent corner on Bedford Avenue, Brooklyn, which was extended to Bowery, a new sustainable fashion hub in Manhattan.